AI-generated designs often look “good.” But good isn’t great—and certainly not memorable. When businesses rely solely on AI, design starts to feel generic and templated. The result is work that may follow trends but lacks brand identity or emotional depth. AI doesn’t take creative risks. It doesn’t challenge visual norms or invent new aesthetics. It doesn’t question the brief or push a concept forward. The most impactful work comes not from speed or automation, but from insig